The Artistic Incubator of Viña del Mar
Origins of the Festival
The Viña del Mar International Song Festival, commonly known as the Viña Festival, is regarded as the most important musical competition in Chile and one of the most prominent cultural events in Latin America. Its origins date back to February 21, 1960, when journalist Carlos Ansaldo, together with the Municipality of Viña del Mar, promoted the creation of an event aimed at boosting tourism in the coastal city, widely known as the “Garden City.” At the time, Viña del Mar sought to distinguish itself within Chile as an attractive summer destination with cultural relevance.
The first event of the festival was held on a modest wooden stage located at Quinta Vergara Park, with folding chairs that many attendees had to bring from their own homes. The inaugural competition focused on songs celebrating the city, with the winning entry being “Viña del Mar” by José Goles and Manuel Lira. From the outset, the festival was conceived as a means of promoting the city through music, creating a unique tourist attraction that complemented Viña del Mar’s natural and urban beauty.
Inspired by the Benidorm Festival in Spain, which had achieved great success the previous year, the Chilean event sought to establish international connections to encourage the participation of foreign artist and to promote Chilean music abroad. This European influence enabled the festival, from its early events, not only to foster local culture but also to project Chile onto the Latin American and international music scene.
Evolution and Consolidation
Over the years, the Vina del Mar Festival gradually consolidated its status as a large-scale event. In 1965, the jury began to include representatives from different countries, enhancing the level of competition and reinforcing the festival’s international dimension. During this period, agreements were also signed with foreign festivals, allowing winners to participate in other prestigious events and fostering cultural and musical exchange that marked a turning point in the festival’s history.
The original amphitheatre, which initially consisted of a simple wooden platform, underwent several expansion and renovation to accommodate an increasingly large and demanding audience. The major renovation completed in 2001 resulted in the modern stage know today, equipped with infrastructure capable of hosting internationally renowned artists and offering an acoustic quality and comfort required for world-class performances.
Over time, music competitions gradually lost prominence in favour of guest artists, who became the festival’s main attraction. From Plácido Domingo to Daddy Yankee and including performers such as Juan Luis Guerra and KC and the Sunshine Band, the Quinta Vergara stage has witnessed performances that have shaped the history of music in Chile and Latin America. The festival’s evolution illustrates how an event originally focused on local promotion transformed into a cultural icon with international visibility.
The “Monster” of Quinta Vergara
One of the most distinctive features of the Viña del Mar Festival is its audience, popularly known as “the Monster.” This nickname reflects the audience’s power to either “devour” or “crown” performers depending on their performance. When an act fails to meet expectations, the Monster expresses its dissatisfaction through boos and whistles. Conversely, artists who succeed in winning over the audience are rewarded with prolonged standing ovations, representing the most valuable form of recognition at the festival.
Earning the approval of the Monster has become a true symbol of success. Throughout the festival’s history, many artists have been remembered not only for their talent but also for their ability to dominate the demanding audience of Quinta Vergara. This unique relationship between the stage and the spectators crates a dynamic in which audience reaction can define the lasting significance of a performance.
Musical Competitions and Awards
Although guest artists currently constitute the festival’s main attraction, the event maintains two official competitions: the international competition, focused on pop songs or ballads representing different countries, and the Folk Competition, dedicated to works that reflect the cultural traditions of various regions of Chile and Latin America.The festival’s awards have evolved over time. Since 1969, the primary trophies have been the Gaviotas (Seagulls), which replaced the former Golden Lyre and Golden Harp awards. The Silver Seagull is granted for an outstanding performance, the Golden Seagull recognizes triumph on stage, and the Platinum Seagull is awarded on special occasions to artists of legendary stature. In addition, the Silver Torch and Golder Torch are presented based on audience reaction, reinforcing the interaction between spectators and performers.
These competitions and awards not only recognise artistic excellence but also strengthen the festival’s international reputation, attracting talent from various countries and providing a global platform for participating musicians.
Humour and Tradition
The festival is not limited to music alone. Since its early years, it has included performances by national and international comedians, complementing the competitions and concerts and transforming the event into a comprehensive entertainment spectacle. In addition, the media organize the election of the Festival King and Queen, a tradition that combines charisma, spectacle, and humour. This celebration includes activities such as the famous piscinazo, in which artists and public figures jump into a swimming pool before audiences and the press, reinforcing the festival’s popular and media-driven dimension.
Throughout its more than six decades of history, the Viña Festival has hosted memorable performances and unforgettable anecdotes. The 1981 event is particularly remembered for the quality of its lineup, which included artists such as Julio Iglesias, Camilo Sesto, and KC, among others, and is considered by many to be one of the finest events in the festival’s history. In 1997, performances by Céline Dion and Shakira left an indelible mark on the collective memory of Chilean and Latin American audiences.
Cultural and Economic Impact
The Viña del Mar Festival has transcended its role as a musical event to become a symbol of Chilean identity. Each year, it marks the close of the summer season and serves as a space where music, humour and tradition. Its cultural influence extends beyond Chile, projecting artists and music internationally while consolidating Vina del Mar’s relevance as a cultural and tourist centre.
The festival’s economic impact is also significant. It attracts thousands of tourists, generates opportunities for local business, restaurants, and the entertainment industry, and contributes to Chile’s projection as a cultural and tourist destination. In 2024, the event was honoured with the Music Cities Award, a recognition that highlights its social, cultural, and economic contribution, reinforcing its importance as an international benchmark.
Dates and Future of the Festival
Each year, the Viña Festival is held during the last week of February at the Quinta Vergara Amphitheatre, an open-air venue that forms part of the event’s identity and has witnessed some of the most memorable performances in Latin American music history. The 2026 edition will takt place from the 22nd to the 27th of February, once again consolidating Viña del Mar as a musical and cultural epicentre of Chile and Latin America.
More than six decades after its first event, the Viña del Mar International Song Festival remains a cultural and music landmark, bringing together generations of artists and audiences and reaffirming its status as one of the most important festivals in the Spanish-speaking world.
To listen to a song talking about the festival click here.
References:
- Chile Estuyo, (s.f.) Festival Internacional de la Canción de Viña del Mar. [online] Available at: https://chileestuyo.cl/eventos/festival-internacional-de-la-cancion-de-vina-del-mar/
- Novotel, (s.f.) Festival Internacional de la Canción de Viña del Mar. [online] Available at: https://novotel.accor.com/a/es/great-escape-magazine/news-and-events/festival-internacional-de-la-cancion-de-vina-del-mar.html
- Radio Recuerdos, (s.f.) Festival de Viña: Historia. [online] Available at: https://www.radiorecuerdos.cl/festival-de-vina-historia/
- The Clinic, (2020) La historia sobre cómo surgió el Festival de Viña del Mar. [online] 21 Feb. Available at: https://www.theclinic.cl/2020/02/21/la-historia-sobre-como-surgio-el-festival-de-vina-del-mar/
- Chile Travel, (s.f.) Manual para entender el Festival de Viña del Mar de Chile. [online] Available at: https://www.chile.travel/diario-de-viajes/manual-para-entender-el-festival-de-vina-del-mar-de-chile/






